According to new market research from Home Media Magazine, Blu-ray discs significantly outsold titles in the rival HD DVD format during the first quarter of 2007—and Home Media Magazine says the contest wasn’t even close, with some 70 percent of high-definition discs sold being in Blu-ray format.
According to the figures, consumers purchased nearly 1.2 million high-definition discs in the first quarter of 2007; of those, 832,530 were Blu-ray titles and 359,300 were HD DVD discs. Home Media Magazine says Blu-ray took the sales lead on February and that, by March, the format accounted for nearly three out of every four high-definition discs sold, racking up 335,980 disc sales compared to HD DVDs 119,570 discs.
