In its continuing battle with Sony’s Blu-ray high-definition disc format, HD DVD founder Toshiba has launched two new limited time promotions to generate some excitement (and market share numbers) for the HD DVD format. First, the company is extending its “five free HD DVDs” promotion through July 31, letting consumers receive five free HD DVD titles (from a short list of 15) for free with the purchase of a Toshiba HD DVD player. Second—and new to the game—Toshiba is offering a $100 in-store rebates on selected Toshiba HD DVD players, bringing the final cost of some players below the magical $300 threshold.
