Digital Trends
Rings and a trophy won’t be the only things on the line at this year’s Super Bowl: Toshiba recently revealed that it has laid out $2.7 million for a 30-second spot during the game to highlight HD DVD, which could represent either a last gasp, or the beginning of salvation for the struggling format. Toshiba’s vice president of marketing, Jodi Sally, confirmed the move to Home Media Magazine in its latest issue.
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