Pink cameras, proceeds from the sale of gadgets going to the Breast Cancer Research Fund, technology products specifically designed for women… These days, the high-tech industry is increasingly marketing its wares to the fairer sex.
What’s more, there’s perfectly sound reason for doing so, besides base political correctness: The Consumer Electronics Association reports that 45% of all retail consumer electronics purchases were made by women in 2007. Pile on the female acceptance factor required for the majority of male CE buys (read: women control most household purchases… and the men who make them), and that’s a lot of girl power.
