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Comcast, DirecTV, Cox up in customer satisfaction

Comcast, DirecTV, Cox up in customer satisfaction

Philadelphia-based Comcast’s overall score rose 9.3 percent from the prior year, according to the University of Michigan’s American Customer Satisfaction Index. The improvement comes as the cable operator reached out to disgruntled customers who posted complaints through blogs or on social networking sites.

It’s a marked turnaround for Comcast, where complaints against service ran so deep at one point that a Web site called ComcastMustDie.com arose and a frustrated customer smashed a keyboard with a hammer at a Comcast office in Manassas, Va.

U.S. Consumers Happier with Computer Makers

A new update to the American Consumer Satisfaction Index finds that in the second quarter of 2006, computer makers have achieved the highest level of consumer satisfaction recorded in ten years. Although it should be noted these figures were compiled before Dell’s massive battery recall, overall computer makers achieved a satisfaction rating of 77, up 4.1 percent from the same period a year ago. The overall leader amongst computer makers in terms of consumer satisfaction remained Apple Computer, with a score of 83; the score puts it in the top 15 percent of all companies measured by the ASCI. Dell came in with a 78 (a four point rise from the first quarter of 2006), while HP-branded systems landed a score of 75, up two points from the first quarter. HP’s Compaq-branded systems landed a score of 72—but that’s up five points from the first quarter.

Dell Customer Service Drops; Apple’s Shines

The American Consumer Satisfaction Index, a large-scale telephone survey conducted by the University of Michigan Business School, found for the second year in a row that Apple Computer’s customer support received the best rating from respondents, while Dell Computer’s once highly-regarded support offerings have declined and now merely match the industry average.

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