Don’t let the date on the announcement fool you: to all appearances, this is not an April Fools’ joke. Linden Labs, the makers and operators of the popular virtual world Second Life, have announced they’re working on a version of Second Life for enterprises that can be deployed as a server product behind corporate firewalls. The effort would create stand-alone, behind-the-firewall versions of Second Life that companies and organizations could completely control—without having to worry about interference from (or reliance on) Second Life’s main grid.
Tag Archive: second
Linden Lab Buys Second Life Marketplaces
Second Life developer Linden Lab is making a major play for the pocketbooks of virtual world residents—right in its own back yard: The company has announced deals to acquire XStreet SL and OnRez, the two largest Web-based marketplaces for virtual goods in Second Life. Financial details of the deals were not disclosed.
Second Life Chat Crosses to Real Life
At this week’s Virtual Worlds Expo, Linden Labs, the creators of the popular virtual world Second Life, announced a new instant messaging and voice client that will let Second Life residents communicate with the Second Life world without the significant overhead of the full-blown Second Life clients. Dubbed “SLim,” the application will enable users to chat with their Second Life cohorts, breaking down some of the barriers between Second Life and, well, real life.
U.S. Congress Holds Hearing on Second Life
Second Life may appear to be a bumble of awkwardly animated characters stuttering around in a virtual world of their own creation, but the United States Congress wants to know what’s really going on behind the scenes. In a House subcommittee hearing held on Tuesday, members drilled Second Life founder Philip Rosedale on the game’s capacity for crime.
According to the Los Angeles Times, members of the subcommittee asked about everything from the possibility of the game being used for money laundering, to using it as a vehicle for recruiting terrorists. Rosedale denied that Linden Labs, the company that runs the game, had ever witnessed such things occurring in the game. He also cited some of the company’s self-imposed legislative measures, such as keeping out teenagers and barring gambling, as ways the community has been able to police itself.
Text And Phone From Second Life
The division between real and virtual worlds becomes thinner and thinner. Beginning today on a one-month trial, BT will let your avatar on Second Life make 10 free phone calls – each lasting up to an hour – and send 10 text messages to the real world using its Avatalk service. Userscan either use the red BT phone boxes, or they can obtain a heads-up display allowing them to make calls from a number of locations. Matt Brotherton, project manager at the Applied TechnologyCentre in BT’s chief technology office, told silicon.com, "What we’ve been able to do is open it up completely, so Second Life users can call andsend SMS to anyone else in the world. For Second Life users, it’s quite compelling…We’re looking into how virtual-world environments can provide real business benefits to our enterprise,corporate and SME customers, from the perspective of providing collaborative environments internally but also as new channels to their customers." Avatalk is hosted by five islands onSecond Life – Idearium, Italy Island Resort, Venice Italy, Style Magazine and Nuova Sicilia.
Second Life CTO Leaves Company
The virtual world Second Life is losing one of it’s founders: controversial chief technology officer Cory Onrejka—known in-world as Cory Linden—will be leaving the company at the end of the year. Although Linden Labs’ CEO Philip Rosedale describs Onrejka’s departure as a move to “pursue new professional challenges out side the company,” both Onrejka and Rosedale have acknowledged the departure stems from differing visions of how Second Life and the Linden company should develop.
“The needs of our company are changing, and the role of CTO, or technical lead, has also evolved,” said CEO Rosedale, in a statement. “Cory and I are in agreement that our paths, at this point in time at least, lie in different directions.”
Second Life Piping Phone Calls to Residents
Second Life developer Linden Lab is working on rolling out technology which will let in-world avatars receive telephone calls from the real world. Beginning in the first quarter of 2008, Second Life users will be able to have real-world phone numbers associated with their in-world avatars; from that point, users will be able to receive real-world phone calls within Second Life using the virtual world’s already-deployed voice technology.
Speaking in avatar form at a public question-and-answer session hosted by InformationWeek and Dr. Dobb’s Journal, Linden Lab’s vice president Joe Miller said the call-in feature will also support voicemail, which the user can listen to in-world or be sent to the recipient via standard email.
A Second Life For Sweden
It was bound to happen sometime. A country has opened an embassy in Second Life, the fantasy world. Yesterday the Swedish Embassy opened for business there,claiming to be the first embassy in the virtual domain, although there are rumors that they were beaten to the punch by the tiny Maldives Islands. Known as The Second House of Sweden, it wasinaugurated by Sweden’s Foreign Minister Carl Bildt and Director General of the Swedish Institute Olle Wästberg. The move comes justfour months after the Swedish government said it would clamp down on nationals earning money through games like Second Life. Quite what the embassy will do seems a little undefined, althoughit won’t be able to issue passports or visas. However, it will offer information on how people can obtain them in the real world and also act as a link to web-based information about Sweden. "Second Life allows us to inform people about Sweden and broaden the opportunity for contact with Sweden easily and cheaply," Wästberg said. There are already a number ofunofficial embassies in Second Life, but Sweden claims this will be the first officially sanctioned operation. It follows on from shops created there by a number of real world companies. Created by San Francisco company Linden Labs, Second Life has been hugely successful, with some 6,800,000 residents.
CBS Counts on Electric Sheep
Broadcast television network CBS has bought into a $7 million round of financing for virtual content developer Electric Sheep, which develops properties and presences in online worlds like Linden Lab’s Second Life.
Electric Sheep has developed virtual properties for Fortune 500 companies including AOL, NBC, Viacam, and others, including several in-world creations in Second Life to promote Major League Baseball, MTV’s Laguna Beach, Showtime’s The L Word, and promotion for the movie Smokin’ Aces. Electric Sheep also developed Reuters’ Second Life in-world news bureau. Electric Sheep has previously worked with CBS in Second Life to develop The L Word’s in-world present, and film an in-world commercial for its TV show Two and a Half Men; the company is currently working on a Star Trek-themed build.






