Bang & Olfusen is launching its first cell phone in the North American market: the Serene, co-developed with electronics maker Samsung. Although B&O rolled out the Serene in international markets in 2005, the move will put the sleek, tiny, pricey phone in the hands of American consumers for the first time.
“We wanted Serene to become a precious item, an item that is a personal expression of quality and convenience. The coherence to other Bang & Olufsen products is experienced through the design, and a very simple user operation,” says Bang & Olufsen CEO Torben Ballegaard Sorensen.
