Software giant Microsoft is already in the video distribution business with its Xbox Live service, but today the company announced a new partnership with UK-based retailer Tesco to offer DVD-quality downloadable movies to customers in the United Kingdom, leveraging Microsoft’s Silverlight technology. Although the companies didn’t offer many details of the forthcoming service, they claim it will offer a “virtual DVD” experience at quality levels akin to standard DVD and Blu-ray discs, but with added interactivity and an enhanced viewing experience enabled by Silverlight.
Tag Archive: Silverlight
Microsoft Flips the Switch on Silverlight 3
Microsoft has formally released Silverlight 3, the latest version of its interactive technology which is often described as the company’s direct competitor to Adobe Flash, but might be better viewed as a development platform that also competes with the likes of Adobe Air, JavaFX, and even efforts like Google Gears. Silverlight 3 beefs up the technology’s support for streaming high-definition video by offering direct support for available GPUs, supporting H.264/Advanced Audio Coding (AAC) Audio, and a new stutter-free “Smooth Streaming” feature when used in conjunction with Microsoft’s IIS 7 server.
Microsoft Draws Back the Curtain on Silverlight 3
At this week’s MIX09 conference in Las Vegas, Microsoft unveiled a developer beta of Silverlight 3.0, the latest version of its media-rich online application technology. Although Silverlight is often hailed as a competitor to Adobe’s Flash—and it is—Silverlight is also intended to do more than put media in users’ Web browsers: it also aimed to bring desktop application controls and capabilities to Web browsers, and in that sense is more of a competitor with Adobe Air. Microsoft has been aggressively promoting Silverlight, pushing the technology across all its sites and rapidly pushing new versions out the door: Silverlight 2 become available only last October, and five months later the company is already delivering a beta of Silverlight 3.
Netflix Rolls Out Silverlight Movie Player
Video rental firm Netflix has introduced the second generation of its instant-streaming media player, based in Microsoft’s Silverlight technology. The new player offers both fast-forward and rewind through streaming video offerings, and—for the first time—is available on Macintosh computers…at least, Macs with an Intel processor. Selections are protected from copying and piracy using Silverlight’s PlayReady DRM technology.
“Silverlight with PlayReady offers a powerful and secure toolkit for delivery of dynamic streaming, which offers faster start-up, and higher quality video, adapted in real time to users’ connection speeds,” said Netflix Chief Product Officer Neil Hunt, in a release.
Microsoft Fires Up Silverlight 2
After boosting market penetration for Silverlight in the U.S. alone by 30 percent during the Beijing Olympics, Microsoft leveraged the burgeoning support for its Flash competitor on Tuesday by releasing Silverlight 2. The next generation of the software will integrate a number of technical tweaks designed to make it more powerful and interoperable with different systems.
For instance, deep zoom will allow viewers to look further into high resolution imagery, while new skinning support will allow developers to tailor the look and feel of applications to different consumers. The company has also added to the list of built-in controls for app builders to play with and expanded support for .NET framework language support.
Nokia Phones Getting Microsoft Silverlight
The world’s largest handset maker, Nokia, is expanding its technology partnership with Microsoft, announcing the company will support Microsoft’s Silverlight on its S60 and S40 mobile devices and Internet tablets. Silverlight is an interactive online technology from Microsoft designed to compete with the ubiquitous Adobe Flash; the company shipped version 1.0 back in September, and recently offered a first look at Silverlight 2.0.
“Today’s consumers are very clear in what they want: easy access to tightly integrated services and data on any device,” said Nokia senior VP for device software Lee Williams, in a statement. “Nokia’s software strategy is based on cross-platform development environments, enabling the creation of rich applications across the Nokia device range. Nokia aims to support market leading and content rich internet application environments and to embrace and encourage open innovation.”
Microsoft Ships Silverlight 1.0
Back in April, Redmond software giant Microsoft announced it would be taking on Adobe’s market-dominated Flash technology with Silverlight, a new interactive platform for delivering "rich media experiences" across browsers and platforms. Today, Microsoft released version 1.0 of its Silverlight browser plug-in , and has announced it will be working with Novell to offer support for Linux.
"Our expectations for compelling, immersive experiences on the Web are increasing daily," said Microsoft’s chief software architect Ray Ozzie, in a statement. "With today’s release of Silverlight 1.0, we’re making it possible for developers and designers to deliver to individuals the kind of high-def experiences they crave by integrating data and services in rich and unique ways."





