AOL has announced it has purchased Sphere Source, Inc., a San Francisco-based content aggregator service. Sphere offers content aggregation technology based on contextually-sensitive searches, with the goal of bringing together mainstream content with so-called “social content” from blogs, commentaries, and other social networking and non-mainstream sources. AOL already had a relationship with Sphere, which developed widgets already deployed on myAOL and AOL’s news sites. Financial terms of the deal were not disclosed.
Digital Trends
