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Tag Archive: Stefan Tornquist

Email Users Have Broad Definition of Spam

Email Users Have Broad Definition of Spam

A new survey on email habits conducted by Q Intereactive and MarketingSherpa finds that many email users have a very broad definition of what constitutes email spam—it might not just be unsolicited offers for (ahem) goods and services, but also include email messages they’ve chosen to receive, and even email subscriptions they simply don’t find interesting. As a result, many email users are using “report spam” features offered by many email providers to report messages as spam, even if they elected to receive them.

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