Buena Vista Home Entertainment, a branch of The Walt Disney Co., introduced the “EZ-D” in September and now offers 35 movies in the format.
Consumers have 48 hours after opening the box to watch movies on the $7 disks before an oxidation process changes their color, rendering them unusable.
The disks were tested in four markets around the country, including Austin, where they are available at stores such as 7-Eleven, Walgreens and HEB supermarkets.
Local environmentalists protested outside one 7-Eleven in October and urged shoppers to send postcards to Disney, condemning the disposable DVDs.
