In yet another changing hands of popular Web 2.0 properties, the blogging site LiveJournal has recently been sold by current owners Six Apart to SUP, a Russian company. The company had already licensed the LiveJournal.ru domain name last year to manage LiveJournal in Russia, and Russian accounts have to come represent 28 percent of LiveJournal traffic.
Six Apart CEO Chris Alden was pleased with the progress SUP had made since taking over LiveJournal’s Russian half. “They’ve introduced new features, nearly doubled the number of users, invested in key product enhancements, and have done justice to one of the most innovative online social networks in the world,” he said. SUP has created a U.S. entity, LiveJournal Inc., to manage the existing American site, and intends to create a user advisory board to keep in touch with the demands of existing users.
