Tag archive: super bowl advertisements

As reported earlier today by the New York Times, over 2.1 million people watched a streaming version of Super Bowl XLVI through the Internet on Sunday according to measurements conducted by two separate research organizations. Representatives at NBC believe that this is the largest amount of people to watch any single sporting event through an online, streaming source. This also marks the first time that any network has simultaneously broadcast… Read More

Dubbed the “Super Bowl Social Media Command Center” by Raidious CEO Taulbee Jackson, the Indianapolis digital marketing firm will be handling all communication regarding the Super Bowl with 16 full-time employees and 30 volunteers, mostly journalism students from Butler University, Indiana University-Purdue University Indianapolis and Ball State University. Jackson moved Raidious employees into a brand new office for the event and… Read More

Rovio is nothing if not creative. The developer behind Angry Birds, the 75+ million selling iPhone and Android game, has signed on to create a new version of its flagship series co-branded with Rio, an upcoming animated bird movie from 20th Century Fox. Now, we've learned that the movie will have a 30-second commercial in the fourth quarter of the Super Bowl featuring an embedded code gamers can enter to unlock a secret level in the… Read More

For all those who don’t like, don’t understand or just don’t watch football, we know you were still tuned in to CBS this Sunday to view the array of wickedly entertaining Super Bowl commercials. Super Bowl Sunday has held a long tradition of providing the best commercials you may see all year—and this year, we think it was the technology industry who put their best foot forward and came out with some fantastic ads. With hilarious and enjoyable… Read More

comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous Janet Jackson incident and the halftime on-field streaker. In addition, comScore's third annual Super Bowl… Read More