Tag archive: Super Bowl

As reported earlier today by the New York Times, over 2.1 million people watched a streaming version of Super Bowl XLVI through the Internet on Sunday according to measurements conducted by two separate research organizations. Representatives at NBC believe that this is the largest amount of people to watch any single sporting event through an online, streaming source. This also marks the first time that any network has simultaneously broadcast… Read More

Dubbed the “Super Bowl Social Media Command Center” by Raidious CEO Taulbee Jackson, the Indianapolis digital marketing firm will be handling all communication regarding the Super Bowl with 16 full-time employees and 30 volunteers, mostly journalism students from Butler University, Indiana University-Purdue University Indianapolis and Ball State University. Jackson moved Raidious employees into a brand new office for the event and… Read More

For the last eight years, EA Sports has proudly fired up the current iteration of Madden, and simulated the Super Bowl predict its winner, generally with favorable results. EA is proud to call their sports games some of the best simulators around, so it makes sense that they fire them up for the big events and pass on the results—whether it be the Super Bowl, the World Cup/Champions League Finals, or the Stanley Cup. Besides, if they didn’t do… Read More

With the Super Bowl just days away, federal authorities in New York shut down 16 websites that illegally stream sports content, reports the Associated Press. A man from Comstock Park, Michigan, Yonjo Quiroa, has been charged with copyright infringement for operating nine of the sites taken offline in the crackdown. The AP also notes that Tom Brady, star quarterback of the New England Patriots, who will be taking on the New York Giants on… Read More

Rabid sports fans like to talk. They like to trash rivals, they like to hype fellow revelers, they like to argue with Charles Barkley and John Madden from their living rooms and scream at referees from the safety of their seats. And that’s why it’s only natural that legions of sports fans have taken so enthusiastically to social networking. Fantasy leagues and sports-centered social apps have continued to thrive, thanks to the insatiable need of… Read More

Samsung has been hyping its Super Bowl XLVI commercial, announcing via Twitter yesterday that it would “launch a device so revolutionary only an ad in America’s biggest game can do it justice.” Speculation has centered around the unveiling of the Galaxy S III, or possibly a new tablet that would yet again introduce a Samsung device to challenge the iPad. It was all very mysterious, and Samsung had many of us captivated by the lure of a new… Read More

In the biggest example to date that Web streaming is becoming a must-do service, NBC announced today that the Super Bowl — television's most-watched event — will be streamed online, and to mobile phones, for the first time ever. Wild card Saturday and the Pro Bowl will also be streamed. The 2012 Super Bowl stream will be available through NBC.com, and through the NFL Mobile app, which is only available to Verizon Wireless customers. In… Read More

The kerfuffle over collaborative coupon service Groupon's decidedly foolish Super Bowl ads just won't die. In a recent company profile in Bloomberg BusinessWeek, Groupon's 30-year-old CEO Andrew Mason placed the blame for the commercials — one of which seemed to many to equate the plight of Tibet with saving money on dinner — pointedly on the shoulders of the advertising firm that created the spot, CP&B. According to… Read More

Twitter CEO Dick Costolo took the stage to keynote the Mobile World Congress today and spoke at length about Twitter's mission to “Instantly connect people everywhere to what's most meaningful to them.” He revealed a few key facts about this mission's progress: 40 percent of users tweet from a mobile device and 50 percent of users tweet from multiple mediums. Twitter's mission is to make it easy to tweet and… Read More

In the wake of the tidal wave of negative criticism that followed Groupon's “Tibet” Super Bowl commercial, the coupon company says the ads were intended, not to offend, but to enlighten. In case you missed it: Groupon ran a commercial during CBS's broadcast of the Super Bowl on Sunday, which seemed to tactlessly equate the long-time suffering of people in Tibet with the ability of Groupon users to save money at a Tibetan… Read More

Ah, the pomp and circumstance of the Super Bowl. It is a time when the best of the NFL crop meet to determine a champion. The game is fierce, and the recent outcome was decided by a last minute defensive stand that had audiences in the stadium and at home on their feet. And while the audience was praying for either a defensive stand or an offensive miracle, advertisers were praying for a timeout so they might have a chance to show off their… Read More

The new animated film Rio has dropped a new trailer on the Super Bowl (it’s supposed to be good luck). Developed by 20th Century Fox and Blue Sky Studios, the people behind the Ice Age franchise, as well as Robots and Dr. Seuss’ Horton Hears a Who! is back with Rio, the story of two birds finding adventure and love in Rio de Janeiro. Blu (voiced by Jesse Eisenberg) is a timid and socially awkward member of the rare blue macaw family who is taken… Read More

Whether it is a series of tornadoes ripping the city apart in The Day After Tomorrow, or the threat of lava in Volcano, the city of Los Angeles rarely fares well when it comes to movies where cities are destroyed. Battle: Los Angeles is no exception, and in the trailer below, aliens decide to remodel Southern California through explosions. The upcoming sci-fi action/disaster movie, also known internationally by the not quite as catchy title… Read More

When you reach the fifth installment in a series, it is time to pull out all the stops. That seems to be the route being taken in Fast Five, when characters from every installment of the Fast and Furious series return to destroy Brazil. The Fast crew returns, this time to the streets of Rio de Janeiro. Dominic Toretto (Vin Diesel) and his BFFs are targeting a corrupt Brazilian businessman, while they themselves are being chased by FBI Agent… Read More

It wasn't the most anticipated of last night's trailers premiering during Super Bowl XLV, but our new look at Pirates of the Caribbean: On Stranger Tides tried to make its case for the May blockbuster. The minute-long TV spot — which doubled the length of most of last night's competing trailers — is largely comprised of footage seen in previous looks at Tides, but there's a bit more development of the story… Read More