Digital Trends
San Jose’s Super Talent is positioning itself as a serious player in the solid-state drive (SDD) market, pushing out drop-in replacements for traditional hard drives at consumer-friendly prices. Of course, one of the problems with current SSD technology is that it doesn’t offer the same kinds of capacity as a traditional hard drive; now, Super Talent is looking to change that with its new MasterDrive RX line of SSDs, which feature capacities of 128, 256, and 512 GB.
Knocking solid-state drive prices even further south, Californian memory manufacturer Super Talent introduced two new SSDs under $300 on Tuesday. The MasterDrive LX series in 64GB and 128GB capacities won’t set any speed or size records for the category, but boast all the other advantages of SSDs, including shock resistance, power efficiency, and completely silent operation.
The drives’ 2.5-inch form factor and standard SATA-II interface makes them completely interchangeable with ordinary notebook drives. Super Talent says they are rated to deliver read and write speeds of 100 MB/s and 40 MB/s, putting them on the slower end of the SSD spectrum, but still making them faster than most conventional drives.
Tiny as they already are, thumb drives haven’t stopped shrinking. In June alone, Imation debuted its own super-tiny Nano, outdid itself with the even smaller Atom, and Corsair shrank its well-known Voyager to miniscule proportions. Now, the relatively unknown Super Talent has debuted its own micro drive: a model just 1.4 inches long.
The Pico D joins Super Talent’s existing line of small Pico drives, but takes them one notch smaller. It features transfer rates of up to 30 MB/s, a chip-on-board design that’s responsible for its size, and a swivel cap.
It takes a lot of clanging cash registers to set sales records with the company that brought out legendary games like Super Marios Bros. and The Legend of Zelda, but Super Smash Bros. Brawl has apparently done it. Nintendo of America announced on Monday that the title had sold a whopping 1.4 million units in the week following its launch on March 9 – a rate of two copies every second.
“Super Smash Bros. Brawl has made the leap from video game to cultural phenomenon,” said NoA executive VP of sales and marketing Cammie Dunaway, choosing the same hyperbolic words Bill Gates used to describe Halo 3. “Game reviewers and the public alike praise its fun game play and extensive, inventive content.”
Some folks like cerebral video games with stories, puzzles, cyphers, and complicated scenarios to decypher…and some prefer the “Itchy and Scratchy” school of video games: they fight and fight, fight fight fight!
The new Super Smash Bros. Brawl for Nintendo Wii definitely aims at the latter group, bringing together diverse characters from the Nintendo gaming universe into one giant, action-filled free-for-all. Ever wonder what would happen if Zelda took on Pokémon’s Pikachu? Or how ‘about Donkey Kong going head to head with Metal Gear Solid’s Solid Snake? Super Smash Bros. Brawl is your chance to find out.
Turner Broadcasting, already in the broadband channel game with its CNN Pipeline and GameTap offerings, has anounced it plans to roll out an origianl comedy broadband channel dubbed Super Deluxe in January, 2007. Super Deluxe will be a free, ad-supported broadband offering featuring original comedy content from both established and up-and-coming comedy stars, as well as community features and tools to build an interactive, social environment.
TiVo’s annual post Super Bowl analysis of viewer reactions to the commercials today revealed that, of the dozens of multi-million dollar spots that aired, Ameriquest’s two ads landed at the top of the pack. Also revealed, according to user viewing data, was how a controversial call in the second quarter put actual Super Bowl viewing time on par with some of the commercials.
TiVo, the company said, did their annual analysis of viewing behavior by analyzing the replay and rewind features on a more than 10,000 household sample of anonymous information. Ameriquest’s two ads – “Friendly Skies†and “That Killed Him†– were first and second respectively among the top ten commercials, followed by Budweiser’s “Streaking Sheepâ€, Fed Ex’s “Caveman†and Michelob’s “Torch Football†to round out the top five.
Advertisers are known for spending lavishly to write, produce, and place their advertisements in the Super Bowl, paying top dollar for 15, 30, or 60 seconds in front of, arguably, one of the years’ largest television audiences. The ads have developed their own culture
Justin Timberlake and Janet Jackson stole the show during Sunday’s Super Bowl, attracting almost twice as many viewers as the most thrilling moments on the field, according to an annual measurementof second-by-second viewership in TiVo households.
The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used TiVo’s unique capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo’s analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game’s intermission increased by 12 percent compared to last year’s halftime show.
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