A new survey (PDF) conducted by the Messaging Anti-Abuse Working Group (MAAWG) surveyed some 800 Internet users (400 online and 400 by phone) about how they protect themselves from spam, bots, and malware. Surprisingly, the survey found that some 12 percent of respondents admit to having replied to a spam message or clicked a link in a spam message because they were interested in a product or service the message promoted—a figure that flies in the face of conventional wisdom that the number of people two respond to spam is just a fraction of a percent of all Internet users.
Tag Archive: survey
Nielsen: Consumers Want Their Mobile Data
In a survey commissioned by TellLabs, market analysis firm Nielsen has unveiled the results of a new survey of consumers in the United States and Europe that shows demand for mobile data services is rising…even as the economic downturn forces many people to watch their budgets and cut back on their expenses. According to the survey, more than half the respondents who already use mobile data services expect to use the services even more in the next two years. Furthermore, more than a quarter of respondents who didn’t use mobile data services expected to get on the mobile data bandwagon in the next two years.
Feds: One in Six U.S. Homes Cell-Only
The U.S. Centers for Disease Control (CDC) has released preliminary figures from its National health Interview Survey from January through June 2008, and among the findings are that U.S. households are increasingly abandoning traditional landline phone service in favor of mobile phones. According to the survey results, some 17.5 percent of U.S. households—that’s just over one in six—only used wireless phones during the first half of 2008. What’s more, some 13.3 percent of U.S. households (that’s just over one in eight) received all or nearly all their calls on a mobile phone despite having a landline to the home.
Really? You Can’t Live Without a DVR?
A new survey or more than 1,000 DVR owners in the U.S., UK, Australia, and Italy commissioned NDS Group (a News Corp subsidiary that makes pay-TV distribution solutions) finds that 7 out of 10 DVR owners say they can’t live without the devices. In fact, DVR owners rank their recorders as the second most essential gadget overall, with only mobile phones ranking higher. Among household items, only washing machines and microwave ovens ranks more highly than a DVR…except in Italy, where hair dryers mysteriously edged out DVRs in popularity.
Cameras Top Mobile Phone Shopper Wishlists
With the dizzying array of features packed into even the lowest rung of phones in your cell providers’ catalog, it’s easy to get sidetracked with novelty features and throw-away gimmicks. That said, a recent survey by ABI Research has sifted out the three most-wanted extras for consumers: digital cameras, Bluetooth, and music.
Digital cameras with 2.0 or more megapixels were by far the most desired feature among survey respondents, with 47 percent pegging them as a “must have.” Bluetooth and digital music or FM radio were slightly less popular, with a about a third of consumers demanding them (34 and 32 percent, respectively.)
Survey: One in Six U.S. Homes Cell-Only
The Centers for Disease Control and Prevention (CDC) have released preliminary results from the National Health Interview Survey taken from July through December 2007. The survey is primarily intended to confidentially gather health-related information from the non-institutionalized U.S. civilian population as a data source to guide public health and policy decision-making. Over the years, the survey has asked participants whether they can be re-contacted, and beginning in 2003 the survey began including questions about whether a family’s telephone number was a traditional landline.
Texting Improves Parent-Teen Relationships?
It’s rare that technology actually gets credit for improving parent-teen relations rather than purported serving as another generational divide, but Samsung claims text messaging has actually moved the two groups closer together. According to a survey commissioned by the Japanese mobile giant, teens report better relationships with their parents since picking up texting.
The results show that 53 percent of teens who text would credit texting with improved parental relations, while on the other side of the relationship, 51 percent of parents who text would make the same statement about their kids, and say that they communicate more often with them than before. If it seems that the results are skewed because only a small percentage of parents actually text with their kids, think again: the survey also found that 68 percent of parents text with their kids.
Brand with Biggest Consumer Impact: Apple
The results of a new survey released by the UK online magazine brandchannel.com finds that the Apple brand has the most influence on consumers…at least in terms of what respondents said about how brands impact their lives and behavior. Overall, the Apple brand won six of the Brandjunkie survey’s ten categories, including “which brand inspires you the most?” and “what brand can you not live without?”
Americans Still Tuning In to Technology
A new consumer survey conducted by Deloitte & Touche called "State of the Media Democracy" (and undemocratically released to The Hollywood Reporter before it’s official release at CES next month) highlights how Americans are embracing technology in their everyday life. According to the survey, some 38 percent of U.S. consumers reported watching television shows online, 54 percent report making their own digital content, and 36 percent use their mobile phones as entertainment devices.
Laptops, TVs, Cameras Top Gift Lists
It looks like retailers get it right with their Black Friday ads every year: high-end consumer electronics are the most coveted gifts for the holiday season. A survey commissioned by Office Depot shows that flat-panel TVs, laptops, and digital cameras are in demand this season.
Although the company did not release the full results of the survey showing exactly where each item fell in relation to others, the statistics for all three showd impressive demand. Forty-two percent of respondents wanted laptop computers as a gift, while 30 percent were after digital cameras. When asked to name a must-have technology gift for this year, 50 percent of shoppers cited LCD or plasma TVs. The least desirable gifts: fruit cakes and novelty items such as candles, lotions and potpourri.







