Tag archive: Tacoda

Yesterday the Federal Trade Commission gave the thumbs-up for AOL to acquire behavioural analysis marketing firm Tacoda. The green light came before the 30-day review period had ended as the acquisition received “early termination” under the Hart-Scott-Rodino Act. That means AOL, which has been struggling in the earnings department, can now work hard at its new ad-supported approach as it moves away from the old, failing… Read More

Competition in the online advertising arena continues to heat up, as AOL announces plans to acquire online advertising firm Tacoda for an undisclosed amount. Tacoda delivers advertisements to Internet users based on behavorial targetting, enabling advertisers to push their messages to specific types of Internet users based on data like the types of Internet sites they visit. Behavior-based marketing was recently estimated to account for… Read More