Do you really believe it’s possible to obtain a tan from your computer monitor? The answer – hopefully – is no. But at least 30,000 in the UK believe they can – and that was just in the first 24 hours.
They signed up at a website that offered to turn their monitors into UV lamps that would allow them to tan as they worked. But it’s all a deliberate scam.
Organized by McCann Erickson for skin cancer charity Skcin, a fake company called Computer Tan offered people “revolutionary new technology” to let people tan via their monitors, according to Brand Republic. Publicity came via digital seeding, print and outdoor ads, and street leafleting.
