Tag archive: Telephia

The Nielsen Company, known for their data on TV usage, is expanding its horizons. Nielsen has acquired Telephia, a company that tracks data on cell phone use.   Nielsen had been building its own tracking tools on cell phone use, but analysts say the purchase will greatly expand their scope. Telephia tracks all aspects of cell phone use, from calling to Web surfing and viewing of videos. Those give insight into market shares within the… Read More

You know all these new mobile phones and services which offer to connect your mobile phone up with the Internet and, you know, improve your quality of life? How many people do you think actually use those services? According to mobile industry monitoring company Telephia, as of June 2006 the answer for the United States was 34.6 million (PDF). “Mobile Web usage has continued to grow over the past year, as Internet content providers… Read More