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Google CIO Leaves for Music Label EMI

Google CIO Leaves for Music Label EMI

Internet giant Google is losing one of its top executives—but not to a hot startup company or a technology giant. Instead, Google Chief Information Office Douglas Merril is signing on with the music label EMI.

"I have two passions," Merril said in a statement. "One is creating platforms and tools that make it easier for consumers to achieve their goals. The other is music. This exciting new role at EMI is a unique opportunity for me to be able to put those two passions to work together and help deliver EMI’s objective of providing the best services in the world to consumers and musicians."

EMI And YouTube – Together At Last

YouTube might have experienced a few hiccups along the way, but lately it’s been speeding ahead. The video giant has announced a deal with EMI that will let YouTube users legally access video by EMI artists, which includes such iconic acts as the Rolling Stones.   Under the agreement, userswill even eventually be able to use EMI recordings in their own projects, which stands as a major step forward in usage.   Given that YouTube has been beset by law suits for pirating copyrightedmaterial, and is still in dispute with the communications behemoth Viacom, which is suing it for $1 billion, this has to bring a sigh of relief. It’s just ayear since EMI was talking to YouTube about unauthorized music videos posted on the site.   With EMI signing on the dotted line, it means that YouTube now has all four of the world’s bigrecord companies – the others are Sony BMG, Warner, and Universal – on board. Chad Hurley, CEO of YouTube, said,   “We’re excited to add EMI Music’s stellar roster of artists’content to our site and make it available to our community.”   It’s only ten days since EMI agreed to let itself be taken over by private equity firm Terra Firma for a cool $4.8billion.

Apple Launches DRM-Free iTunes Plus

Apple today launched iTunes Plus, a new addition to its existing iTunes service which offers AAC music tracks from major label EMI at 256 Kbps encoding (twice the rate of standard iTunes purchases) at $1.29 per track—and without Apple’s FairPlay digital rights management (DRM) technology. That means users can play iTunes Plus tracks on any music player (or using any application) which supports AAC encoding, rather than the tracks being restricted to playback using iTunes or Apple iPods.

“This is a tremendous milestone for digital music,” said Eric Nicoli, CEO of EMI Group. “Consumers are going to love listening to higher quality iTunes Plus tracks from their favorite EMI artists with no usage restrictions.”

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