Tag archive: Tesco

South Korean supermarket chain opens virtual grocery stores in subways

July 7, 2011 |

Cool Tech
Mobile

One inventive South Korean supermarket chain is using technology to completely change the way we buy groceries. Noticing that it was a distant second in the grocery store market in Korea, Tesco embarked on an innovative ad campaign to get people to use its online shopping services, reports Technology Review (via Laughing Squid). The first step: it changed its name to “Home Plus.” After the rebranding, it began installing… Read More