Google is taking the first steps towards turning its popular online video sharing site YouTube into an ecommerce destination, beginning with embedding links pointing to music and video games alongside videos available on the service. Google says the “click-to-buy” links displayed with individual videos will related directly to the content; the first tie ins point to music available via iTunes and Amazon.com’s MP3 store, along with the recently-released video game Spore, and appear as “unobtrusive” items beneath a video alongside other community features.
