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Dell Hopes New PMPs will Challenge Apple

Dell Hopes New PMPs will Challenge Apple

After letting word slip last month that it would return to manufacturing MP3 players, Dell has revealed more about its planned line of PMPs in a BusinessWeek article published on Thursday. According to the magazine, Dell will attempt to topple Apple by rallying its biggest competitors to build a more flexible system for music distribution than iTunes.

The company has rested its hopes on Zing, a software company it snapped up in a year ago which is headed by former Apple employee Tim Bucher. In theory, Zing will allow consumers to buy content from a variety of sources and “zing” them from computers to MP3 players and other portable devices, with a focus on compatability.

Apple Forms New iPod Division

Jon Rubinstein, who has led the Cupertino, California-based company’s hardware engineering efforts, will run the new division, an Apple spokesman said.

Timothy Cook, head of Apple’s worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac’s hardware engineering.

The moves were announced in a company-wide internal e-mail sent by Steve Jobs, Apple’s chairman, chief executive and co-founder, and first reported by the New York Times on Wednesday.

“This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod,” the spokesman said.

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