Tim Cook

Apple Car rumor roundup: Here’s all you need to know about ‘Project Titan’

Apple is almost undoubtedly working on its very first passenger car, but official details are unsurprisingly scarce. We’ve compiled all the relevant rumors and evidence about the forthcoming vehicle here.
Virtual Reality

Apple CEO Tim Cook suggests company may prefer augmented reality over VR

Apple CEO Tim Cook recently called augmented reality technology "profound," adding that technology should encourage human interaction, not become a barrier. However, he admitted that VR has "interesting applications."

Apple fans, celebs sing Steve Jobs’ praises 5 years after his death

Steve Jobs died on October 5, 2011. Today is the five-year anniversary of his death. Notable people, including CEO Tim Cook, are celebrating the revolutionary Jobs via Twitter and other social media networks.

Apple CEO Tim Cook rewards Drake for reaching one billion streams

Drake's fourth studio album 'Views' is the first album to receive one billion streams on Apple Music. Drake posted a picture on Instagram of a plaque commemorating the achievement.
Virtual Reality

Tim Cook prefers augmented reality to virtual reality because it’s more social

The big advantage and disadvantage of virtual reality is that it switches you off to the outside world. That's why Apple CEO, Tim Cook, prefers augmented reality, as it is much easier to interact with those not wearing a headset.

Apple’s Tim Cook shares first photos from iPhone 7 Plus, taken by someone else

The iPhone 7 and 7 Plus are about to hit stores, and on Sunday Apple's Tim Cook showed off some images taken with the larger of the two devices. The 7 Plus is the first iPhone to come with two rear cameras, one with a 28mm lens and the…

Apple CEO Tim Cook is now more than $100 million richer

Being the CEO of one of the world's biggest company's isn't easy, but Tim Cook is doing a solid job of it. Having lasted five years in the hot seat with the company stock doing well, he's unlocked over $100 million worth of share bonuses.

Hurray! Tim Cook fixes it for Siri to pronounce Barbra Streisand's name correctly

Good news! One of Siri's most egregious errors is about to be fixed. In the next update, Apple's virtual assistant will finally pronounce singer Barbra Streisand's name correctly, thanks to Tim Cook's intervention.

Apple’s App Store has now paid more than $50 billion to developers

Fifty billion dollars, that's a lot of money. And that's how much Apple has so far paid to developers with software in its App Store. CEO Tim Cook also said that July turned out to be the most lucrative month for developers – and so…

Throw open your doors, Apple! Secrecy isn’t impressing us anymore

Apple, we love you, but you’re bringing us down. Flagging quarterly results from the notoriously secretive company may mean it’s time to drop the veil and give us a taste of something new.

Apple celebrates a milestone: One billion iPhones sold worldwide since launch

When it first launched, not even Steve Jobs probably could have fathomed selling as many iPhones as Apple has. Now, as the iconic smartphone is poised to enter its second decade, we all wonder where the iPhone goes from here.

Saddled with cash, Apple’s automotive ambitions may encompass Formula 1

Apple may be involving itself with the automotive industry more than previously assumed. The latest rumors suggest the tech giant is considering an Formula 1 bid.