The International Olympic Committee today launches its YouTube channel to offer coverage of the 2008 Beijing Olympics. It will be accessible in a total of 77 countries – but the US won’t be one of them.
Why? NBC has the US broadcast rights for the games.
The channel will only be accessible in countries where digital video-on-demand rights have not been sold or acquired for exclusive airing, said Information Week. Most of the countries where YouTube footage will be offered are in Africa, the Middle East and Asia.
