Digital Trends
DVR pioneer TiVo is launching a new service aimed to give advertisers everything they want: detailed demographic and viewing behavior information on TiVo users. Consumer and privacy advocates might balk at the idea of collecting that sort of information at all, let alone handing it over to advertisers—but according to TiVo, the 20,000 households in the panel have all volunteered to participate.
For years, technologists as well as consumer and privacy advocates have warned that media’s seeming headlong willingness to convert to digital formats might create a type of media surveillance society, wherein media programmers, advertisers, and other know everything consumers view or listen to all the time. If the notion seems far-fetched, consider the number of digital services and offerings which tantalize consumers with free or cut-rate digital content in exchange for demographic data and surrendering a bit of privacy so that they might be more accurately targeted by advertisers. Mainstream media counts on advertising dollars, and will go to great lengths to assure its advertisers they’re getting their money’s worth.
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