Back in the early days of the Internet boom, rocker Todd Rundgren prophetically summarized what makes the Internet a compelling media: “It’s the content, stupid.” And apparently the Internet is getting to be well-enough understood that Web users are increasingly able to get to content, rather than fussing with search engines, following dead links, and complaining about sites not working or being inaccessible. The Online Publishers Association’s Internet Activity Index found that in June 2007, Web users were spending almost half their time—49.6 percent of it—engaged with content.
Digital Trends
