Although very, very few people are using it anymore, there was a time early in the popularization of the Internet when the Web was absolutely dominated by the Netscape browser. So much so that many people didn’t speak of looking at something “on the Internet,” they spoke of looking at something “on Netscape.” It was the kind of name recognition and branding technology companies only dream about today…and, of course, it eventually captured the attention of industry titans like Microsoft, who—through OEM deals, manipulation and neglect of standards processes, and monopolistic abuse of its position in the operating system market—drove Netscape into the ground. Netscape—the company, brand, and browser—were eventually purchased by AOL for some $4.2 billion back in 1998; now, almost ten years later, AOL has announced it will altogether cease support for the Netscape browser as of February 1, 2008.
Tag Archive: Tom Drapeau
AOL Drops Netscape’s Social News Features
In June of 2006, AOL announced it would be adding social news features to its Netscape portal, aiming to tap into the popularity of sites like Digg, Slashdot, and Google News in which the rankings assigned to news stories by the site’s users can determine (in part) what news items are most prominently displayed. The result is supposed to mean the most interesting and relevant items float to the top; the reality is usually that niche stories with a significant “fan” following—or organizations which can successfully “game” the sites—usually reap the benefits in terms of increased Internet traffic.


