You might recall how McDonald's #McDStories Twitter campaign ended up backfiring for the fast food giant. Almost a year on, it'll be hoping its latest attempt at engaging with social media will prove more successful.
The company behind Kred, PeopleBrowsr has dared to fight back against Twitter and its recent API restrictions and won a temporary restraining order that for the time being enables PeopleBrowsr to retain full access to Twitter's stream.
For something that only allows short 140-character bursts, you might not think that Twitter is particularly literary-minded, but the service is celebrating its way with words with a new five-day literary festival.
IBM published a report indicating low social media referrals on Black Friday, so we turned to retailers and social media strategists about how they performed through social media channels during Black Friday weekend.