Pioneer Electronics has apparently decided to rebrand itself, eschewing the mass market consumer electronics business and instead aiming at elite entertainment fanatics with money to burn. And to that end, the company is introducing a new Blu-ray player, a new set of AV receivers, and new flat-panel TVs all designed to appeal to customers who are very serious about their home entertainment.
“The DNA of our company stems directly from our engineers’ passion to design and manufacture the highest performing audio video equipment possible,” said Ken Shioda, Pioneer’s general manager for display business, in a release. “We refuse to compromise on quality in order to reach a mass audience. Instead we will allow our best-in-class engineers to develop products that can truly connect with human emotion, and can be fully appreciated.”
