The MedAlert bracelet is a great idea, but can only carry so much information. But a former British SAS soldier has turned an idea that he used in Afghanistan into a business.
Back then, he had details like his allergies stored on a memory stick that he sewed into his clothes, in case of injury. Now he’s selling the U Tag, a memory stick that looks like a dog tag, and which can be worn or attached like a fob to a keychain. The aluminum case sports the medical snake entwined on a staff and the word ICE (In Case of Emergency).

