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Selected stores will host a “4@4” kick-off event with theater demos and industry-leading editors sharing how their latest projects were made with Final Cut Pro.

“Final Cut Pro 4 stole the show at this year’s National Association of Broadcasters convention, sweeping the best of show awards for non-linear editors,” said Sina Tamaddon, Apple’s senior vice president of Applications. “Packed with features light years ahead of the competition, including full 32-bit floating point per channel video processing for the first time in an editing system costing less than $100,000, Final Cut Pro 4 sets new standards in video editing.”