Struggling telecommunications giant Sprint has announced it is buying pre-paid MVNO Virgin Mobile USA in a deal worth upwards of $480 million—although only $248 million will come out of Sprint’s coffers when the deal goes through. The acquisition in designed to help Spring become a bigger player in the growing market for pre-paid calling: as financial times have gotten tough, consumers have increasingly opted out of pricey subscription plans and opted for pay-as-you-go mobile plans. The deal will add about 5 million new customers to Sprint’s remaining 50 million-or-so wireless users.
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Virgin Mobile And Kyocera Unveil K9 Phone
The K9 incorporates many features such as Superphonic (or real-music) ringtones, Comedy Central content, the Rescue Ring, and exclusive content from *MTV — not to mention a built-in flashlight.
“We’re very excited about the K9. This good-looking handset really takes home ‘Best in Show’ award for those who are in the market for an affordable wireless phone,” said Howard Handler, chief marketing officer for Virgin Mobile USA. “Our customers can access Virgin Mobile’s fun features and killer content at an attractive price.”

