It doesn’t have a great name – the Livestock Identification Tracking System – but it’s cow chipping by any name. Created by Virtual City using Microsoft technology, it uses radio frequency identification (RFID) to keep track of cattle in Kenya, according to a Microsoft blog post.
The tag goes in the cow’s stomach (no word on which one, or how it doesn’t end up coming out again) and keeps information on the cow’s origin, previous owners and medical history that’s transmitted by SMS, which means a decrease in administrative costs, helps stop fraud and eventually helps the country’s beef exports.
