Microsoft today unveiled a competitor to the popular Adobe Flash Web media player at the 2007 National Association of Broadcasters conference in Las Vegas. This new solution for video and interactivity on Mac- and Windows-based Web browsers is being called Silverlight.
Silverlight, according to Microsoft, is designed for quick installation to Web browsers and " integrates with existing Web technologies and assets to provide higher-quality experiences with lower costs for media delivery." This Microsoft technology, previously called Windows Presentation Foundation Everywhere, has garnered the support of some pretty heavy hitters in the media company arena. These companies include Akamai Technologies Inc., Brightcove Inc., Eyeblaster Inc., Limelight Networks, Major League Baseball and Netflix Inc.
