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Over 40 Percent of Consumers Eyeing Smartphones as Next Mobile Device

Over 40 Percent of Consumers Eyeing Smartphones as Next Mobile Device

Market analysis firm The Yankee Group has published a new report looking at the development of the Palm pre and how Palm and Sprint—two companies desperate to put themselves back on the map—worked together to try to create a blockbuster device. But the report also contains a few interesting items about the anticipated future of the mobile phone market: for instance, it claims that some 41 percent of consumers are likely to choose an “advanced OS” phone—e.g. a smartphone—as their next mobile phone. And these aren’t necessarily inexperienced folks going for the glitz: according to the Yankee Group, the average U.S. consumer has had four mobile devices already, and is looking to their fifth.

45% of Teens On Cell Phone Family Plan

This number jumps to 56 percent when teens who use or share a cellphone with their parents or other family members is factored in. In contrast, a much lower 22 percent of teens are on prepaid/hybrid plans.

“Family plans have clearly facilitated teen cellphone use, with nearly half of all teens saying that they own their cellphones, up significantly from one-third of teens from our 2003 survey,” says Linda Barrabee, Yankee Group Wireless/Mobile United States senior analyst. “The impact of family plans on the teen segment is even more compelling than the impact of alternative plans, such as prepaid/hybrid plans, which are similarly targeted at the youth market.”

1.87 Billion Mobile Users By 2007

A new study by the Yankee Group predicts that EMEA will remain the largest market, but worldwide growth will lead to 1.87 billion mobile users by the end of 2007.

According to a new study by Research firm The Yankee Group, the biggest growth in mobile devices will come from Asia, Latin America, and Africa, pushing the number of mobile users to 1.87 billion by the end of 2007. The EMEA market (Europe, Middle East, Africa) will remain the biggest revenue generator, however.

Motorola To Offer WiFi Mobile Phones

If successful, Wi-Fi calling would be one more factor decreasing calling costs and shrinking revenue at traditional carriers.

“The potential is enormous as an alternative to conventional telephony,” said John Jackson, a wireless-technology analyst at The Yankee Group.

Read the full story at CNN.

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