Sony today added a new television sub-brand line to join its well known Trinitron brand. The brand, to be called Bravia, will represent the company’s line of high-definition flat-panel LCD TVs.
The first models to carry this new brand, Sony said, will be five LCD TVs ranging in screen sizes from 26 to 40 inches. Bravia stands for “Best Resolution Audio Video Integrated Architectureâ€.
To celebrate the launch of this new sub-brand, Sony has the Bravia logo on a right field sign at Yankee Stadium as well as recently launching a consumer HDTV education website.
