The market for set-top streaming boxes got a little more crowded this week with the addition of ZillionTV, an ad-injecting box that redeems itself with among the lowest entry prices so far: $50. The company unveiled plans for its upcoming service on Wednesday.
Rather than side-stepping cable companies altogether as boxes like Roku and Vudu have done, ZillionTV will actually partner with ISPs to offer its boxes as an additional piece of equipment for subscribers. Content will from a variety of partners, including Disney, 20th Century Fox Television, NBC Universal, Sony Pictures and Warner Bros.
