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Sony Bravia KDL46EX710

We haven't had a chance to fully test this product yet, but we've assembled this helpful overview of relevant information on it.

The Sony Bravia KDL46EX710 features a real 1080p full HD display resolution with dynamic Edge LED backlight technology , providing an exceptional level of contrast and clarity while maintaining a slim and sleek design. The KDL46EX710 features Sony’s Motionflow  120Hz technology, delivering high levels of picture clarity during fast action scenes while keeping frame rates maximized and motion blur reduced. The KDL46EX710 comes Wi-Fi ready (dongle sold separately) , 4 HD inputs, and a USB port adds to the versatility of the KDL46EX710 , making home entertainment management easy. Lastly, thanks to Sony’s “Eco” features, saving power is simple with Sony’s Presence Sensor and Energy Saving Switch.

Features List:

-1080p Full HD Resolution

-LED Backlight

-Bravia Internet Video

-Bravia Engine 3

-Wi-Fi Adapter Ready

-Ambient Sensor

-24 True Cinema

-Eco Features

Digital Trend’s TV Buying Tips:

Do I need a 120Hz set? What about 240Hz?

This popular LCD TV-based technology helps reduce motion blur. Pronounced “120 hertz,” 120Hz technology essentially doubles the speed at which frames are displayed, from 60 frames per second to 120 frames per second, resulting in a clearer moving image, especially in fast-action video sequences.

Since the screen can display more frames than a movie actually has, many TVs will artificially generate in-between frames where they don’t exist to make motion look smoother. Some people find the look more fluid, while some people think it looks artificial and odd. Fortunately, all TVs that offer it also offer an option to turn it off, if you don’t like it. We recommend testing it in person to see the effects for yourself before deciding whether or not you should pay extra.

Check out our article 120Hz and 240Hz Refresh Rates Explained for more on motion smoothing.

How large of a screen do I really need?

“Bigger is better” doesn’t make any more sense when choosing an HDTV for your living room than when choosing a couch for your living room. A lot of factors come into play. As a general rule, consider a TV 1.5 to 3.0 times the screen size. For instance, a 32-inch television might make sense for viewing distances as close as four feet away, and as far as eight feet away. Check out our guide to choosing the right size HDTV for more details, including a helpful chart.

What resolution do I need?

All consumer HDTVs break down into either 720p or 1080p resolution, which represents the number of horizontal lines in the display. More is obviously better here, but at small screen sizes – like 32 inches – many people find it hard to distinguish the benefit of 1080p resolution. As our guide to screen size points out, viewing distance can also play a factor: The closer you sit, the more you’ll appreciate higher resolution. In general, many people start to see an obvious difference between 1080p and 720p as screens sized 40 inches and up.

Also take into account that much of the content available today doesn’t take advantage of full 1080p resolution. Many shows still broadcast in 720p or 1080i. Technically only Blu-ray discs and digital, non-video sources (like a PlayStation 3, Xbox 360, or PC hooked up to the TV), really offer true 1080p content. This makes 1080p a no-brainer if you want to play Mass Effect 2 with the most detail and watch Star Trek on Blu-ray, but less essential if you just play to watch standard over-the-air broadcast material.

What are widgets?

Many of the top television manufacturers – including Sony, Sharp, Panasonic and Samsung – include Ethernet jacks on the back of their premium televisions for high-speed Internet connectivity (or in some cases, have integrated Wi-Fi for wireless connections). TV viewers will then use the remote to select “widgets,” graphicalicons on the screen that plays relevant (and customized) content ranging from YouTube videos and Flickr photo galleries to local weather, news, sports updates and stock quotes, usually delivered by Really Simple Syndication (RSS). Even more exciting is the partnership between Netflix and various TV companies, such as LG and Sony, allowingtelevision viewers to access tens of thousands of movies on-demand, many of which are in high-definition.

Do I need an ATSC tuner?

If you plan on watching, free, over-the-air programming, then yes. As of 2009, all over-the-air broadcasts use the ATSC standard. Pretty much all HDTVs manufactured over the past few years will include this feature.

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