Home > Product Reviews > TV Reviews > Sony KDL32EX729

Sony KDL32EX729

We haven't had a chance to fully test this product yet, but we've assembled this helpful overview of relevant information on it.

The Sony Bravia KDL32EX729 3D 32-inch LED HDTV features true 3D in HD with a display resolution of 1920 x 1080 pixels. The Bravia also incorporates Sony’s Motionflow XR 240 technology that eliminates virtually all screen blurring and keeps picture fidelity smooth and clear. Apart from the sleek and slim design the KDL32EX729 also offers easy Skype to Skype video calls from the comfort of your living room thanks to the built in Wi-Fi adapter as well as a vast array of other online features.

Features List:

-1080p Resolution

-3D Ready

-LED Backligthing

-240 Hz

-Built in Wi-Fi

Digital Trends’ TV Buying Tips:

Do I need an ATSC tuner?

If you plan on watching, free, over-the-air programming, then yes. As of 2009, all over-the-air broadcasts use the ATSC standard. Pretty much all HDTVs manufactured over the past few years will include this feature.

Should I worry about viewing angle?

Absolutely. All LCDs will distort when viewed from extreme angles, but the degree of distortion and the angle it starts to occur at varies from TV to TV. If you plan to pack a dozen people in front of a single TV for entertaining, viewing angle will make a huge difference for the unlucky few who get scattered off to the sides. Most manufacturers will state viewing angle in degrees (for instance, 160) in the specifications for a TV, but be warned: methods for measuring this very subjective figure vary, and we can guarantee most companies opt for the most generous figures. When possible, try to evaluate it yourself in person, or read hands-on reviews that can offer anecdotal evidence, rather than relying on easily-manipulated numbers.

LCD or Plasma?

Debating between LCD or plasma can almost get as subjective as debating between chocolate and vanilla. But unlike the never-ending ice cream debate, there actually is a superior TV choice, depending on how you plan to use it.

Check out some of our previous guides on the subject to get a better look, but in short, plasmas use more electricity, come in bigger sizes, have deeper blacks, don’t suffer from motion blur, and offer an unlimited viewing angle that’s best for off-axis viewing. LCDs are more energy-efficient, have fewer problems with glare due to their matte screens, can hold an image for hours or days without suffering “burn-in,” and generally look brighter.

After deciding which format to go with, our LCD and Plasma HDTV buying guides can help you with more questions specific to your type of TV.

What is a LED backlighting?

Traditionally, LCD TVs have used compact fluorescent (CFL) tubes placed behind an LCD panel to provide the backlighting that literally lights up the screen. More modern LED TVs replace these tubes with clusters of light emitting diodes – LEDs.

When LEDs are placed at the edges of the screen, as CFL tubes traditionally were, TVs can be made significantly thinner, and LEDs use less power than fluorescents. The most inexpensive LED-lit HDTVs take this approach.

However, the biggest advantage to using LEDs is realized when they light the screen in a grid from behind. Sophisticated electronics vary the intensity of every LED in accordance with action on the screen, making dark areas of the image darker, and bright areas brighter. This effectively increases the contrast ratio compared to uniform lighting. Although it also increases costs, many people believe this type of LCD is the first to truly rival plasma on black levels.

Read more about LED backlighting and the differences between both techniques in our guide to understanding LED backlighting.