Sony KDL40NX711

We haven't had a chance to fully test this product yet, but we've assembled this helpful overview of relevant information on it.

The Sony KDL40NX711 40-inch LED-LCD HDTV gives you the highest at home resolution, 1080p while also providing a smooth blur reduced picture quality with Sony’s Motionflow PRO 120Hz technology. Also included in the Sony KDL40NX711 is the ability to access internet video as well as a host of widgets.

Features List:

-1080p Resolution


-Internet Connected


-3D Ready

Digital Trends’ TV Buying Tips:

How large of a screen do I really need?

“Bigger is better” doesn’t make any more sense when choosing an HDTV for your living room than when choosing a couch for your living room. A lot of factors come into play. As a general rule, consider a TV 1.5 to 3.0 times the screen size. For instance, a 32-inch television might make sense for viewing distances as close as four feet away, and as far as eight feet away. Check out our guide to choosing the right size HDTV for more details, including a helpful chart.

What is a LED backlighting?

Traditionally, LCD TVs have used compact fluorescent (CFL) tubes placed behind an LCD panel to provide the backlighting that literally lights up the screen. More modern LED TVs replace these tubes with clusters of light emitting diodes – LEDs.

When LEDs are placed at the edges of the screen, as CFL tubes traditionally were, TVs can be made significantly thinner, and LEDs use less power than fluorescents. The most inexpensive LED-lit HDTVs take this approach.

However, the biggest advantage to using LEDs is realized when they light the screen in a grid from behind. Sophisticated electronics vary the intensity of every LED in accordance with action on the screen, making dark areas of the image darker, and bright areas brighter. This effectively increases the contrast ratio compared to uniform lighting. Although it also increases costs, many people believe this type of LCD is the first to truly rival plasma on black levels.

Read more about LED backlighting and the differences between both techniques in our guide to understanding LED backlighting.

Which other panel specs should I pay attention to?

In short: brightness, contrast, and refresh time.

Brightness is measured in Candelas per square meter, or cd/m2. A typical figure, for instance, might be 500 cd/m2. More is always better, especially if you plan to plant your TV in a bright room where the screen will have to overcome other light sources.

Contrast is measured as a ratio of the brightest white a TV can produce, over the darkest dark. For instance, Insignia’s NS-L42X-10A offers a 4,000:1 contrast ratio. More is also better, but beware of “dynamic contrast ratios,” which use unrealistic measurement conditions (the brightest white is measured with the backlight set to full, and the darkest dark with the backlight to minimum, even though those levels could never occur side by side on the same screen) to inflate the number to levels like 2,000,000:1.

Refresh time is measured in milliseconds, such as 5ms. Lower is always better, and will prevent the “ghosting” that can sometimes be seen in fast-motion video.

Do I need an ATSC tuner?

If you plan on watching, free, over-the-air programming, then yes. As of 2009, all over-the-air broadcasts use the ATSC standard. Pretty much all HDTVs manufactured over the past few years will include this feature.

Get our Top Stories delivered to your inbox: