Rob is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. Recognized as one of the best general Inquiry Analysts in the world, Rob specializes in providing rapid perspectives and suggested tactics and strategies to a large number of clients dealing with rapidly changing global events. Rob lives emerging technology and has a passion for personal technology and market strategy. Rob trained as a news anchor and co-hosted CNET radio during the 90s, has been widely used by both local and national news TV and radio programs, and has been identified as one of the worlds' most influential technology analysts. Currently Rob co-hosts the Fast Forward segment for Tech Close Up a nationally syndicated weekly Technology TV show, appears semi-weekly for a tech segment on WSJ radio, and does a daily group Podcast for Digital Trends. In addition Rob writes for ECT (TechNewsWorld, eCommerce Times, Linux World, MacNewsWorld), Dark Reading, Digital Trends, TGDaily, ITBusiness Edge and Datamation.Before founding the Enderle Group in 2003 Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he ran the eCommerce, Security, and Mobile research practices.Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world. Before Dataquest Rob worked for IBM and ROLM and was in IBM’s executive resource program. As part of that program he managed projects and people in Finance, Internal Audit, IT, Competitive Analysis, Marketing, Security, and Planning groups. Prior to IBM he was a Marketing Director and sat on the board of the Southern California Marketing Director’s Association.Rob holds an AA in Merchandising, a BS in Business, and an MBA.Rob sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation.Rob’s hobbies include Sporting Clays, PC Modding, Science Fiction, Home Automation, and Computer Gaming.
Beneath the Surface: How Microsoft is missing the boat on tabletop computing

I spent a good chunk of last Thursday evening playing on a Microsoft Surface table at an AMD event for analysts.I had a ball, and AMD employees shared stories of… →
Opinion: Some amazing tech mergers that will probably never happen

Some people enjoy speculating about celebrity romances, some people enjoy speculating about corporate mergers. Every once in a while, we sit down with a beer and talk about cool mergers… →
Fear the self-driving living room: When will in-car tech go too far?

One of the most striking bits of automotive technology showcased at CES 2012 was the 17-inch Nvidia-backed screen in the new Tesla S Sedan. It reminded me more of a… →
Opinion: The coolest products of CES 2012

CES is finally over. While I didn’t see any iPod-, iPhone-, or iPad-level products in terms of excitement this year, there were some interesting products that I could see spending… →
Opinion: What will it take to drop jaws and eclipse Apple at CES 2012?

With CES getting officially getting underway on Monday, and announcements already starting to trickle out, I thought it would be interesting to ask what it will really take to shine… →
Opinion: Picking winners and losers in the coming decade of tech

By its very nature, the first year in a new decade sets the tone for that decade. Last decade, the first year seemed to showcase a strengthening Apple, though it… →
Opinion: Is CES even relevant anymore?

Unless something changes, CES 2012 will be the first time I couldn’t justify going to the show. In many ways, CES reminds me of why Comdex failed. I was actually… →
Opinion: Is the iPad 3 coming in February? Signs are saying yes.

Just as you were getting excited about the new iPad 2 you were getting for Christmas, word has trickled out that the iPad 3 may be arriving in February. We’ve… →
The Goldilocks tablet: Why Amazon’s 7-inch Kindle Fire is ‘just right’

The Kindle Fire is reported to be the top tablet at Best Buy this year, and Amazon is expected to sell 5 million in the fourth quarter against an estimated… →
Why a Facebook phone is doomed to be the next Zune

In the list of bad ideas, the rumored “Facebook phone” (which will apparently be built by HTC and may fork the Android code base) is arguably one of the worst… →
Opinion: Is the Kindle Touch, Kindle Fire or Apple iPad right for you?

This past week, I got the Kindle Fire and the Kindle Touch in. My wife and I already both own Apple iPads to compare them to. One thing that jumps… →
Opinion: Amazon burns up Apple’s iPad model with the Kindle Fire

The iPad is actually the first PC-like product that Apple has aggressively priced since Steve Jobs turned Apple around. Why? It’s subsidized by royalties and fees from accessories, media, and… →
Opinion: Ultrabook first impressions: Thin is in, and finally practical

I got my first Ultrabook in yesterday – an Asus Zenbook UX21E-DH71 (don’t get me started on naming). This is the 11.6-inch Intel Core i7 version, and Asus is putting… →
Opinion: Apple, Nokia must storm entrenched markets to move forward

While Apple is clearly at the top of its game and Nokia is at other end of the spectrum, struggling to be relevant again, both have very similar problems if… →
Opinion: Android-iPhone war leaves the door open for Mango

On paper, the Droid Razr is the first phone that has come out, that I can recall, on top of an iPhone launch that is more advanced in nearly every… →