Rob Enderle

Rob Enderle

Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before founding the Enderle Group in 2003, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. He holds an AA in Merchandising, a BS in Business, and an MBA. He sits on the advisory councils for Lenovo, Toshiba, AMD, HP, Dell, the Trusted Computing Group, and the Lifeboat Foundation. Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

Apple?s Summer Surprise and Comments from IBM

Look for Apple to have a suprise announcement this summer, but it might not be what you think.

NVIDIA Kicks It: Launching the 7800 GTX

NVIDIA's new 7800 GTX is the video card gamers have been waiting for, and with good reason. It kicks serious butt!

When to Buy an Apple PC

Now that Apple will be switching to Intel processors, you probably want to know when to buy a new Apple computer. We have the answer.

Apple Goes with Intel: Anticipating the Other Shoe and Looking Ahead

Today's announcement that Apple will begin using Intel microprocessors in their desktop and notebook lines should concern Microsoft.

The Console Wars

Microsoft has the inside track, Nintendo the long odds, and Sony has the most powerful. But how will this all play out?

CNET vs. Engadget: Missing the Point

One editor?s rant starts a fire in the blog community, but is her point being misinterpreted?

Lenovo + IBM = Cool new hardware for the US Market

Rob Enderle returns from China where he was able to see the effects Lenevo will have on the U.S. Market first hand.

IBM/Lenovo: The Real Beneficiaries

The US government has approved the Lenovo purchase of IBM's computer business. But more companies are benefiting than you think.

The Mac Mini: A Step Towards the Appliance PC Future

Apple's Mac Mini is a step in the right direction for the Appliance PC and what consumers are looking for.

Apple Mac Mini and iPod Shuffle, Worth the Hype?

Apple Mac Mini and iPod Shuffle, Worth the Hype?

Apple's new products showcase the company's strengths and weaknesses: beautiful to look at and well marketed. But are they worth the hype?