Skip to main content

The Apple Watch is two times more popular than the first iPhone

apple watch double iphone sales gallery
Image used with permission by copyright holder
If you’re an early adopter of the smartwatch, you’re probably already convinced of their potential. If not, let this convince you: Sales of the Apple Watch in its first year have far exceeded sales of the iPhone in its first year.

Actually, the Apple Watch sold twice as many units over the past year compared to sales of the original iPhone, the device that arguably kicked off the smartphone revolution, between 2007 and 2008.

Of course, it’s important to remember a few things: The Apple Watch, while pricey, starts at quite a bit less than the iPhone did when it was released. The Apple Watch starts at $350 — the iPhone started at $500. Still, analysts estimate that the average price of an Apple Watch sale over the past year did indeed hit $500, suggesting that many people bought better than the base model, and that price may not be that big of a factor in the Apple Watch’s success compared to the iPhone.

According to estimates, sales of the Apple Watch sit at around 12 or 13 million units, putting the device second only to sales of the iPad, which hit a massive 19.5 million units in its first year. By comparison, the original iPhone only hit 6.1 million units — a big accomplishment to be sure, but somewhat lackluster compared to unit numbers that Apple ships these days. Official Apple Watch numbers are expected to be released during an earnings call scheduled for the company tomorrow.

Sure, the Apple Watch isn’t perfect. It’s fairly low-powered, relies heavily on the iPhone, and the battery only gives the device enough juice to last through a day. Many, however, suggest that the Apple Watch 2 will be a far more useful device, offering increased battery power and perhaps even an LTE chip.

Whatever the next version of the Apple Watch looks like, it’s sure to be a big seller — in a few years it’s likely we’ll look back on the original Apple Watch and see it as clunky and outdated. Perhaps in a few years we’ll also see it as weird not to own a smartwatch.

Editors' Recommendations

Christian de Looper
Christian’s interest in technology began as a child in Australia, when he stumbled upon a computer at a garage sale that he…
This one thing could make iOS 18 the best iPhone update in years
The Home Screen on the iPhone 15 Pro Max.

Apple’s WWDC 2024 is just a couple of months away. As with every WWDC, we’ll see what Apple has in store for the next generation of software across its hardware portfolio, including the iPhone with iOS 18.

Rumors have been swirling about iOS 18 and how it will be “one of the biggest updates yet.” We know some features like RCS support in Messages are definitely coming, with other whispers of big home screen customization changes and more.

Read more
When will Apple release iOS 18? Here’s what we know
An iPhone 14 laying face-down on a wood table.

Apple's annual Worldwide Developers Conference (WWDC) will start on Monday, June 10. During the conference keynote, the company is expected to unveil new software updates for its major products, including iOS 18 for iPhones.

iOS 18 is expected to be a major iPhone update, likely ushering in a new design and AI features. If you are wondering when you can get your hands on the latest software version, here's everything you need to know about iOS 18's release date.
When will the iOS 18 beta be released?

Read more
This is our best look yet at the iPhone 16’s big design changes
iPhone 15 Pro in Natural Titanium held in hand in front of a cement brick wall.

It seems Apple is prepping yet another design refresh for its smartphones this fall season. In 2023, the iPhone 15 Pro made an aesthetic deviation by serving thinner bezels and titanium looks alongside a new multi-function button. This year, it’s going to be the entry-point iPhone 16 and its Plus variant that are apparently lined up for a design refresh.

Tech commentator Sonny Dickson has shared dummy units reportedly depicting all four iPhone 16 variants, which seem to confirm what previous leaks have predicted so far. On the iPhone 15 and iPhone 15 Plus, the camera lenses dance diagonally on a square bump. Apple is reportedly ditching the current camera arrangement for their respective successors in favor of a pill-shaped vertical setup.

Read more