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Apple Watch won’t hit mass production till January, report claims

Apple said last month its new smartwatch would launch “early” in 2015, failing to offer a specific date for consumers interested in handing over $350 for the company’s first attempt at a high-tech wrist-based wearable.

A report Tuesday, however, suggests the Apple Watch could land later than expected, as mass production of the device will apparently not begin until January. The claim comes via Taipei-based publication Apple Daily.

KGI Securities analyst Ming-Chi Kuo, who’s been known to call it right with Apple products in the past, said a few of months back that mass production of the watch was originally expected to start in November. As MacRumors pointed out on Tuesday, pushing production to January may suggest that the tech powerhouse is in the middle of refining the watch’s design.

Related: Apple shows off its new smartwatch at Paris Fashion Week

In addition, earlier reports had suggested Apple would be working with two manufacturing companies to assemble its smartwatch – Quanta and Inventec. However, according to Apple Daily, it now appears Quanta will be the sole manufacturer of the device. It’s not clear why Inventec has reportedly been removed from the process, though with one instead of two companies working on the watch – and with production apparently starting later than planned – Apple could find it a real challenge to get its new product in stores in “early” 2015.

With the smartwatch market really beginning to heat up, the Cupertino company will be keen to get its offering into stores and onto wrists as soon as it possibly can, though this week’s reports indicate it could be landing a little later than Apple had originally hoped.