HP and Titan Launch the Juxt, an Analog Watch with Smarts

HP and Titan reveal the Juxt, an analog watch with smart features

By Andy Boxall January 21, 2016

hp titan smartwatch news juxt — Image used with permission by copyright holder

HP has partnered with watchmaker Titan to produce a new smartwatch it says is innovative, filled with custom technology, and based on a software platform that won’t intrude on our lives. It’s called the Juxt, and it’s an analog smartwatch that performs basic activity tracking and vibration-based notifications.

Neither HP nor Titan are big names in the world of smart wearables yet, but this is the third such announcement from HP in a short space of time — it recently teamed up with watch brand Movado to make the Motion and Bold Motion smartwatches, and two years ago partnered with designer Michael Bastian to make the MB Chronowing.

India-based Titan is the world’s fifth-largest watch maker, and sells its products in 27 countries. The company describes the Juxt as a “unique lifestyle offering,” and it certainly looks the part. Modeled after Titan’s luxury timepieces, it’s very much an analog watch retrofitted with smart features. It sports a rectangular, monochromatic OLED screen that displays notifications of incoming calls, texts, and emails, a variable vibration motor for alarms and more obtrusive alerts, and a basic sensor array that tracks fitness activities. It’s water resistant up to 50 meters, and lasts up to a week on a charge.

Titan and HP refer to the Juxt as a blend of tradition and technology. The name implies as much — it’s short for “juxtaposition,” as in a merging of digital intelligence with classic design. Demonstrating this point, the watch packs its electronics in a curved case made of steel and “toughened mineral glass,” and features a genuine leather wrist strap.

It’s hardly a new approach, and certainly subscribes to the same ethos that drove TAG Heuer to make the newly unveiled, $1,500 Carrera Connected smartwatch. Unlike the Carrera Connected smartwatch, though, the Juxt is relatively affordable. It’ll retail for between $235 and $295 (depending on the model). That’s significantly under HP’s other recent smartwatch partnerships — the MB Chronowing starts at $349, and the Movado Bold Motion is $695.

The Juxt will launch in three styles — titanium, stainless steel, and rose gold-plated stainless steel — when it goes on sale later this year. It’s compatible with both Android and iOS devices, and is available for pre-order now.

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