Skip to main content

Is the Apple Watch’s screen too small for photos? Instagram doesn’t think so

instagram steps into wearables space with apple watch app
Image used with permission by copyright holder
Instagram is one of a number of notable companies launching an app for the Apple Watch this week, a move that marks the company’s first official step into the wearables space.

According to an FT report, the team behind the media-sharing app was initially unsure about taking its service to the Apple Watch as the device is focused more toward health tracking and messages than sharing images. However, reluctant to see a competitor make a possible success of the relatively new platform, the Facebook-owned company eventually came around to the idea of redesigning its own app for Apple’s debut smartwatch.

Instagram developers told the FT that modifying its app for a device that sports such a small display was no easy task. Making the challenge even greater was the fact that it didn’t have an Apple Watch to work with, a situation that led the team to test prototypes on an iPhone.

After trying out several designs of varying complexity, the developer team, which received input from Instagram founders Kevin Systrom and Mike Krieger, has gone for a simple design instead of something overloaded with functionality that users might find clunky and difficult to operate.

Apple says the new Instagram app lets you “browse your feed, ‘like’ your favorite photos, and even leave emoji comments.”

Instagram designer Ian Silber told the FT the idea behind the app is to “get in and get out” in just a few seconds, with users expected to receive notifications of new images on the service from just a few of the people they follow. This fits with Apple’s suggestion that its smartwatch is ideal for “brief interactions.”

Other recognizable names launching apps with the Apple Watch this Friday include Twitter, Flipboard, Evernote, the New York Times, CNN, and MLB. As far as Apple’s concerned, it’s a case of ‘the more the merrier,’ as every notable name that joins the platform helps to make its debut smartwatch that little bit more attractive to potential buyers.

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Apple Watch X: The 9 biggest things I want to see
watchOS 10 running on an Apple Watch Ultra.

The original Apple Watch was announced in September 2014, with Apple's first smartwatch released in April 2015. Lat year, we got the Apple Watch Series 9 and Apple Watch Ultra 2, both of which were relatively iterative upgrades. Now, we should focus on what Apple could be doing for the 10th anniversary of the Apple Watch, similar to what the company did with the 10th anniversary of the iPhone, which gave us the iPhone X.

Rumors suggest that this anniversary smartwatch could be called the “Apple Watch X," and we could see it later this year or, more likely, in 2025.

Read more
Apple Music just got a cool feature you won’t find on Spotify
Apple Music Replay screenshots via Apple.

The Apple Music Replay feature gives you a rundown of which songs and albums you've listened to on the service every year. But now, it's getting a makeover that will make it more handy. Rundowns are being offered every month, allowing you to see your favorite tunes during the past 30-plus days — as well as how often you've listened to those titles.

The new monthly Apple Music Replay feature is only available through the web on the Apple Music Replay website, which is unfortunate, but unsurprising. The annual Apple Music Replay launches every December and is also a web-only feature.

Read more
I love my Apple Watch, but it pisses me off every single day
Someone wearing an Apple Watch Series 5 on their wrist.

I’m in a dysfunctional relationship with my Apple Watch, and it’s only getting worse.

I love that it gives me quick access to Siri. I love that I’ve almost never missed a phone call since I started wearing it. I love being able to glance at a text message and know if I need to respond quickly or if I can ignore it (like I do with its constant reminders to stand up).

Read more