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Sony SmartWatch 3 now available via Google Play for $250

Although it’s been available at Verizon for a few weeks now, the Sony SmartWatch 3 has been sitting on the Google Play Store for even longer with a ‘coming soon’ sign around its neck. Until today, that is.

You can now order the latest iteration of Sony’s smartwatch on Google Play for $250, with shipping showing at 1-2 business days.

Related: Hands on with the Sony SmartWatch 3

Unveiled at the IFA tech show in Berlin a couple of months back, the Android Wear device features a 1.6-inch 320 x 320 color display and, notably, built-in GPS so you can accurately track your running or cycling sessions without having to carry your phone with you as well. In addition, Bluetooth connectivity means you can listen to music stored on your SmartWatch 3 via wireless headphones – again, no phone needed.

Powered by a 1.2 GHz quad-core ARM Cortex™™ A7 processor, Sony’s new water-resistant wearable also comes with 4GB of storage and 512MB of RAM, and draws power from a 420mAh battery.

Related: LG G Watch R review

The Japanese tech company has said it plans to offer users customization options, and is encouraging third-party developers to get involved. This means buyers should soon be able to choose from different straps, which separates in its entirety from the display module. Sony says it already has a metal wristband of its own in the works, which should land soon alongside the current silicon offering.

The rugged yet sporty design of the SmartWatch 3, together with its refreshed feature set, is a significant improvement over previous iterations of the device, which, considering how the smartwatch market is beginning to gather pace in terms of development, was a vital step in order for the device to have any chance of catching the attention of consumers.

[Sony SmartWatch 3 on Google Play]

Related: Sony SmartWatch 3