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Why did Apple launch the $10K Apple Watch Edition? This awesome parody video tells us

It was always clear that Apple would price the luxury edition of its Apple Watch out of reach of most consumers, but when the details were finally announced at this week’s ‘Spring Forward’ event, its $10,000 tag was even higher than many had been expecting. And depending on the size, materials, and band you go for, it could even cost as much as $17,000.

apple watch parody

Related: Don’t blow $17,000 on an Apple Watch Edition, buy this tech instead

As soon as the jokers behind comedy site CollegeHumor discovered how much the Cupertino company is asking for the top-end Apple Watch Edition, they set about knocking together an amusing skit telling us why they think the tech titan has launched such a pricey device.

Shot in Apple’s usual minimalist style, the dulcet tones of ‘Jony Ive’ kick off proceedings.

“The gold Apple Watch is a truly revolutionary product,” Apple’s chief designer explains, before adding, “But its most groundbreaking feature is that it allows you to communicate with unrivaled accuracy that you have $10,000.”

‘Tim Cook’ also delivers plenty of comical lines in the two-minute piece, though best you see for yourself by watching CollegeHumor’s effort above.

Related: Check out this 12-page Apple Watch ad in Vogue magazine

Although Apple’s smartwatch offers the same user experience whether you opt for the $350 version or the $10,000+ Apple Watch Edition, the company is hoping there’s enough well-off fashionistas out there who’ll see its new gadget as a must-have luxury item, or, as this video suggests, as a way of letting others know that they’ve got a few bucks in the bank.