As AOL continues down the path of trying to uncover its relevance by means of the let’s-throw-darts-at-a-wall-and-see-what-sticks approach, the company has announced today its launching its own deals site, similar to Groupon.
Wow.com promises to be different from the plethora of other daily coupon sites out there stating on Wow.com, “Wow provides you and your family with savings at your favorite local and national locations each and every day! Eating, shopping, weekend outings – Wow offers things you want and things you need at a price that makes sense for your on-the-go lifestyle. If you want a deal, we listen and offer up your bargain-of-choice on a silver platter at an astronomically discounted price, helping you stretch your hard-earned dollar to infinity and beyond. So be sure to stay tuned and prepare to be “wowed!””
The personalized deal angle does seem like a unique advantage, though it remains to be seen how well it will actually work. Its unknown when the site will launch and how they’ll deliver on the promise to wow us with awesome customized deals.
Wow.com joins the dozens of other deal sites around including Groupon, LivingSocial and TownHog, Yelp and OpenTable which have both jumped the bandwagon. These sites provide an easy sell to advertisers, as there is generally no upfront cost to have your coupon featured, providing an avalanche of customers that buy in to the deals.
Interestingly, Wow purchased its domain from none other than the World of Warcraft news site, WoW Insider. We can only imagine how many confused WoW gamers are going to stumble upon AOL’s Wow and be sucked in to search for deals on a Tainted Twig of Nordrassil.
Let’s assume that’s all part of AOL’s grand strategy to build a customer base.